Why is it Important to Measure Potency?


In the field of pharmacology, potency is a measure of drug activity expressed in terms of the amount required to produce an effect of given intensity. It’s the same concept for cannabis.  For the end consumer, understanding potency is critical.

Different people use cannabis for different reasons. Stress relief strains are different than strains used to treat insomnia.  Consumers have a right to know what they are buying, its likely effects, and how much of the product is necessary to achieve the desired effects. Dispensaries who truly serve their customers with the most knowledge and best product for their needs will serve the clientele much more effectively.   For growers, the valuation of their product is tied to its potency, and for extract and edible processors, creating products with consistent THC or CBD content is paramount for building a brand consumers can trust.  Thus, the accurate measurement of cannabinoid content from seed-to-sale is an important process.

While cannabis legislation is evolving, the testing requirements are currently less stringent than those mandated for pharmaceuticals. That being so, the economic importance of being able measure potency consistently from the growth process to the point of sale, is important to industry professionals who are striving to create the best products out there.

THC is the primary and most prevalent psychoactive compound in marijuana. CBD does not provide the psychoactive stimulation of THC, but rather delivers the physiological relaxation associated with anxiety relief, muscle relaxation, and appetite stimulation.

The need exists for a testing standardization that is useful in any state or country, by any business in the industry ecosystem, and by any employee, operator or customer. Meeting this need is critical for the seamless advancement of medical and recreational marijuana in all states and at the federal level. The Sage Analytics Profiler II delivers an eloquent solution to that need!

The CannaMetric Profile™ measured by the Profiler II™ brings transparency and consistency to the potency measurements of cannabis products for all phases of the eco-system. Growers, edibles & extract processors, labs, and dispensaries will all communicate potency levels in a consistent, timely manner. Ultimately, the CannaMetric Profile readings measured by the Profiler II will give consumers and the different businesses within the industry supply chain the power to confidently determine the cannabis strain, or extract that best suits their needs.

Contact Lauren Wilson at or call 650.492.8500


Mission Nurseries Case Study

Take the Guess Work out of Growing. How a California Cultivator Revolutionized Growing Technique with In-House Testing

Goal of Mission Nurseries: To produce odoriferous, high-THC inflorescences.

Approach: Cannabinoid testing for genetic selection and information on CBD and THC Levels throughout the growing cycle.

Outcomes: Unexpected cannabinoid profiles from familiar strainsEvolution of new growing practices, cost savings, higher-quality flower and lower labor costs.

“We’ve done THC testing of different-sized plants, and what we’ve found is additional growth time — to get a bigger plant to improve yield — actually costs you THC and ‘nose.’ As the structure gets above a certain size, it grows more wood than flower. You’re losing some of the energy of the plant going into the structure,” says Davis. “So we’ve changed our growing methodology by using testing.”

For more information on the Sage Analytics Beacon or Profiler, contact Lauren Wilson at or call 650-492-8500.

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Sage Analytics Beacon Profiler Featured in MG Cannabis Retailer

2018 is going to be great year for the cannabis community. We are kicking off the year with a spotlight in mg Cannabis Retailer.

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The Sage Analytics Beacon Profiler is a desktop cannabis testing machine that provides real-time potency measurements, including total THC, THCA, CBD and CBDA. Designed for control freaks, whether they’re growers, labs, or MIP producers.

  • Integrated touchscreen
  • Perfect for those with limited space
  • Perfect point-of-sale campanion
  • Real-time laboratory grade potency testing

Contact Lauren Wilson at for details.